ABM by the Numbers
Metrics that Matter
October 1, 2019 12:30 pm - 2:45 pm
ABOUT THE EVENT
Account-Based Marketing (ABM) is all about quality, not quantity. While it’s easy to be dazzled (or dizzied) by the sheer amount of data at your fingertips, that data isn’t useful if you can’t draw conclusions and make smart recommendations for future actions.
Join us LIVE from Boston and hear from six different customers, each presenting one measurement they have mastered or are in the midst of tackling. You will see firsthand how they use metrics to help tie ABM programs to real business outcomes. If your plans change and you’d like to attend in person, register here for the city of your choice.