ABM Revealed

How to align, engage and measure for b2b success

June 19, 2019 9:30 am - 12:00 pm

Virtual Event

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2 KEYNOTES | 3 CONTENT TRACKS | 13 CUSTOMER CASE STUDIES | 26 ABM EXPERTS | LIVE Q&A

Join the ABM Leadership Alliance for a virtual master class featuring behind-the-scenes customer interviews and success-focused B2B marketing stories that have been curated for maximum impact! You’ll walk away from each and every session with three key takeaways and practical examples to put into action with your own marketing teams.

Agenda

9:30-10:15AM

B2B Talk Triggers

Jay Baer, NYT Best Selling Author, Internet pioneer, 7th-generation entrepreneur, founder of five, multi-million dollar companies
We start the day with hall of fame speaker, Jay Baer, sharing his practical tips to distill and communicate your message from his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth–yes, the one with the alpacas on the cover and all five stars on Amazon.

10:15-11:00AM

Demystifying ABM Technology: Matching the Right Tool to the Right Job

Eli Snyder, Technology Strategy Director, Intelligent Demand
John Common, Founder & CEO, Intelligent Demand
ABM is the master trend within B2B that is focusing and reorganizing the landscape of strategy, practice and technology. It’s no surprise that the industry is filled with bluster, noise, and vendors who can sound like they’re all saying the same thing. Meanwhile, revenue leaders have to make tough choices with their toolsets and budgets. Intelligent Demand’s John Common and Eli Snyder will offer guidance for a clear and strategic way to assess where you are in your ABM journey, what your true needs for tools are, and how to apply those tools to create successful ABM programs that drive revenue impact.

11:00AM-12:00PM

CONTENT TRACKs WITH LIVE Q&A

Choose the session you want to see LIVE from the list below. Can’t decide which to attend? No worries, all sessions will be available on-demand after 12:00pm PT.



ALIGN TRACK SESSIONS
Learn from the trenches how to align sales, marketing and CS to gain synergies and success.

Alerts to Activate!
Featuring Heidi Bullock, Engagio and Patrick Oldenburg, ServiceMax

ABM Success Starts with Alignment: How One Marketer Achieved it at Two Very Different Companies
Featuring Jessica Fewless, Demandbase and Erica Short, Infor

How to Know if Account-Based is Working (or Not)
Featuring Eric Martin, SalesLoft and Matt Amudson, Everstring

The ABM Data Layer: How Meaningful Data Connections Lead to Higher Conversion
Featuring Karen Steele, LeanData and Ari Capogeannis, Sage Intacct

Up Close with Salesforce: Four Steps to a Successful ABM Strategy
Featuring Kevin Baldacci, Salesforce and Andrew Gaffney, Demand Gen Report

ENGAGE TRACK SESSIONS
Explore strategies and tactics to increase engagement across accounts from content to video to social and more.

Create ABM Campaigns Your Prospects
(and your boss) Rave About

Featuring Marne Reed, PFL and Jenn Kloc, Jellyvision

How Snowflake Drives 100% Engagement
Featuring Justin Keller, Sigstr and Bre Gaul, Snowflake

How to Be Simply Irresistible with Hyper-Personalized Video for ABM
Featuring Tyler Lessard, Vidyard and Jeff Howell, Alayacare

Scaling with Account-Based Play Design
Featuring John Hurley, Radius and Shari Johnston, Winning by Design

Evolve ABM to ABE (Account-Based Engagement)
Featuring Bryn Powell, ON24 and Sherri Butts, G3 Communications
 

MEASURE TRACK SESSIONS
Discover standards and best practices for data, technology and metrics.

Measuring B2B Success with Buying Groups and ABM
Featuring KC Lincoln, InsightSquared and Sherrie Mersdorf, Evariant

Harnessing the Power of In-Person: How to Understand the Impact of Live Events on ABM
Featuring Alon Waks, Bizzabo and Chris Kneeland, Cult Gathering

Driving with Data: 3 ABM Lessons Learned
Featuring Cassandra Jowett, PathFactory and Melissa Alonso, Qlik

Meet The Speakers

Jay Baer

Eli Snyder

John Common

Karen Steele

Ari Capogeannis

KC Lincoln

Sherrie Mersdorf

Bryn Powell

Sherri Butts

Justin Keller

Bre Gaul

Eric Martin

Matt Amundson

Tyler Lessard

Jeff Howell

Alon Waks

Chris Kneeland

Jessica Fewless

Erica Short

Heidi Bullock

Pat Oldenburg

Cassandra Jowett

Melissa Alonso

Marne Reed

Jenn Kloc

John Hurley

Shari Johnston

Kevin Baldacci

Andrew Gaffney

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