The New Normal
Evolving ABM Strategies for
B2B’s Biggest Challenges

VIRTUAL EVENT | June 17, 2020 - 9am PT

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When faced with mind-boggling challenges, it’s amazing how quickly we all find a way to adapt.  Make-do home offices.  Zoom happy hours. This new reality doesn’t even feel all that new anymore. Now that the initial disruptions are less of a distraction, it’s time to face facts – B2B revenue professionals are currently facing a world irrevocably changed by an economic downturn the likes of which most of us have never experienced.  So where do we go from here?

The ABM Leadership Alliance has pulled together a virtual summit to provide sales and marketing stakeholders with the help that they need right now.  The event will kick off with two keynotes designed to inspire and educate – immediately followed by 11 ABM case studies.  This contingent of standout marketers has formulated strategies and tactics to not only survive but thrive as we turn our attention back to winning business and keeping our customers happy.




NYT Best-Selling Author
Atomic Habits: How to Get 1% Better Every Day

How can you see a dramatic improvement in your personal and professional life? The natural impulse is to attempt big steps to improve. However, taking big steps often results in failure or only temporary gains. You rarely see the permanent results you want. The key to successful change is in small habits. In this right-on-time talk, James Clear focuses on the science of small habits, how they work, and how their effects compound and multiply over time. Through research and personal stories, attendees will not only be entertained but also come away with practical approaches that are quickly applicable to our personal and professional lives.

Senior Vice President, ITSMA
The Future of Account-Based Everything: Rethinking Strategy & Tactics

Account-Based perspectives are more important than ever as we adjust to the new normal. But optimizing results amid so much uncertainty and stress requires a lot more than tinkering around the edges of last year’s successful (or not so successful) program.

Rob Leavitt and a panel of Account-Based revenue leaders will share the latest and greatest on what’s working now, what’s new and different for the next phase of ABM optimization, and a host of do’s and don’ts to consider for positive, bottom-line impact.

ABM Customer Stories

Taking the Busy Work Out of Account-Based Marketing
Featuring Marne Reed, PFL and Ashley Beckord, DialogTech

How iQmetrix Shifted Their Marketing Strategy From In-Person to Virtual   
Featuring Gina Sindote, Bizzabo and Erin McLellan, iQmetrix

Scaling ABM at a Hypergrowth Company: Finding Your Village As An Army of One
Featuring Christine Farrier, Demandbase and Emily Luehrs, GitLab

Navigating New Markets with ABM: A ServiceMax Case Study
Featuring Emily Kono, LeanData and Pat Oldenburg, ServiceMax

Break into Net-New Accounts: See How SAP Boosted Pipeline, Revenue, and Repeatable Success
Featuring David Fortino, NetLine and Nick Robinson, SAP

How the ABM Team at Refinitiv Builds More Valuable Relationships with Their Largest Customers
Featuring Cassandra Jowett, PathFactory and Jessica Krieger, Refinitiv

Live Strategy Session: 5 Steps to Making ABM a Reality Through Webinars
Featuring Tessa Barron, ON24 and Lev Cribb,

View Full Agenda Here

Meet The Speakers

James Clear

Rob Leavitt

Ashley Beckord

Christine Farrier

David Fortino

Cassandra Jowett

Emily Kono

Jessica Krieger

Emily Luehrs

Eric Martin

Erin McLellan

Bobby Narang

Pat Oldenburg

Marne Reed

Nick Robinson

Gina Sidote

Sophie Stanley

Meet The Sponsors