ABM: State of the Market
Want to know the latest trends in ABM?
Check out the new research from the ABM Leadership Alliance and TOPO
Ignite the ABM Spark at Your Organization
Even though Account-Based Marketing (ABM) has quickly become the primary go-to-market strategy for leading B2B companies, most organizations struggle with implementing a successful ABM strategy.
The ABM Leadership Alliance unites industry-leading technology partners to educate B2B marketers about how developing and deploying an ABM strategy can help them close bigger deals with target accounts and increase pipeline velocity.
Gain insights from hundreds of companies across all verticals to help you maximize the performance of your ABM strategy.
& Best Practices
From gaining organization buy in to aligning sales and marketing, our technology partners are focused on helping B2B companies develop their own ABM framework.
Learn what belongs in your ABM tech stack and what doesn’t from over 3,700 marketing technology companies.
Wondering How to Build An ABM Tech Stack?
ABM allows for data-driven marketers to create best of breed solutions that are customizable for the specific needs of your organization. Download the free eBook for samples of successful ABM tech stacks, an overview of how each piece fits into your strategy, and a blueprint for what technology to consider.
Introducing The Alliance
Comprised of leading ABM-focused technology and data vendors, this consortium includes experts from Demandbase, Bizible, Engagio, Optimizely, Radius and LookBookHQ among others.
Demandbase is the leader in Account-Based Marketing by helping B2B companies accurately target specific accounts in real time across the Internet.
Bizible is the leading B2B marketing attribution solution, helping companies connect marketing to revenue so they can make every marketing dollar profitable.
Engagio’s account-based platform complements existing CRM solutions and marketing automation software with account-centric analytics and the ability to orchestrate outbound interactions across departments and channels.
Radius is a predictive marketing platform that helps B2B marketing leaders define their addressable markets and identify their best accounts.
Optimizely is the world’s leading experience optimization platform, providing website and mobile A/B testing and personalization for the world’s leading brands.
LookBookHQ is the only content marketing automation platform that ensures your prospects always see the next most relevant content asset.
Certain provides event automation software for data-driven marketers that captures attendee insights to drive measurable business results.
THE NEED FOR AN ALLIANCE
As more marketers turn their focus to ABM to land and retain high-value customers, a variety of new products and solutions have emerged. But with more products comes more confusion. Despite the fact that these solutions were built to help marketers cut through the clutter, many marketers still find themselves asking what do these products do, how to they complement each other, and which products does my company need in order to develop a successful ABM strategy and tech stack.
ABM RESOURCE CENTER
From webinars and the latest industry happenings to videos, news, and the ABMLA blog, take a spin through the ABM Leadership Alliance resource center for a pulse on all things Account-Based Marketing.